but that all takes time, and it needs to be included in both the price you pay and the video production contract you sign.Īn experienced production company should know how many hours of preparation are needed to plan the different aspects of your video project. The video producer will help in the discussion of pre-production, logistics, timing, etc. "By failing to prepare, you are preparing to fail." - Ben Franklinīen Franklin wasn't a video producer, but his famous quote sure rings true. Do you see it before any editing is done or will the production company put a draft video together before you get to review the script? 3. You'll also want to know how your team will be involved in reviewing this script. Read Now: Producing a Video? Download Our Video Production Script Template Is somebody writing the video script? Is it copy-heavy, or are you doing a documentary-style shoot with real interviews and an "in their own words" style? There is a time and a place for each kind of production - but both require scripting (in the case of the documentary, logging the interviews, and then picking the quotes to use). PRO TIP: Camera crews are typically booked in half-day and full-day increments (5-hours or 10-hours), so major changes up or down in shooting time will have a major impact on your budget. (This is different than in-person, gala, or event videos, which are often longer.) Will there be multiple characters and additional shooting locations? Will you need multiple cameras or multiple shooting days? Make sure your agreement spells out exactly how much time is allocated for shooting (and how many cameras are doing the shooting) because the raw footage is the foundation for your video. Online viewing requires very tight storytelling, we recommend not going over a minute and a half to two minutes, tops. By Understand where your audience will be viewing. The more interviews and the more locations mean you will spend more time on story development and editing. Here's a checklist of all the different factors you need to consider and talk through with your video producer to ensure that you get an accurate video production proposal, a scope of work, for your project. Will it be shared internally? Or is it to grow awareness on social media? By starting with the strategy in mind, you can maximize your shoot and even create an entire library of video content from a single half-day or full-day video shoot. We use our Video Shoot Blueprint to help clients determine their target audiences and their strategic goals for the final product. Those decisions will frame discussions about all of these following factors. Be clear about your expectations - for style, length, and the number of videos. Even then, there are a number of other details to consider. It sounds basic, but a 4-minute company video requires a very different approach than four 1-minute product videos. There are many different types of videos a business might want, so before shooting commences, all necessary parties need to know what kind of video you need. For example: How many hours of on-site recording time will there be? How many revisions or edits are included, etc? The scope of work should spell out what’s included in the video production process. What is a VIDEO PRODUCTION Scope of Work? We want to help shed light on this topic to outline what factors of video production to include within this agreement. The easiest way to create a video within budget and that supports your business goals is to make sure you have a clear agreement (in writing) between you and your production company, also called a scope of work. Once you’ve realized that investing in a professionally produced video will give you a leg up on the competition, the next step is to find a video partner to help you create and craft the vision of your video.
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