![]() Distribution strategy in the Marketing strategy of Marlboro. Slice all of its products are famous in the markets, therefore, all are stars in the BCG matrix. Marlboro products are divided into three categories namely Fresh Line which is a flavoured cigarette, Flavor line- red/full flavour cigarettes and Gold line are light cigarettes. Marlboro has consistently been able to maintain its number one position in the market globally. SWOT analysis – Here is the SWOT analysis of Marlboro. Marketing mix – Here is the Marketing mix of Marlboro. Marlboro uses controversial ads and product class positioning strategies to create a long lasting image through their ads and unique packaging highlighting the ill effects of smoking. It uses differentiated targeting strategy so as to devise strategies for acquiring the potential customers of different segments. Marlboro uses a mix of demographic, geographic and psychographic segmentation strategy and variables such as age, income, family background, native place, working conditions and many other for it. Segmentation, targeting, positioning in the Marketing strategy of Marlboro-Ĭompanies use segmentation strategies to know about the different segments and their characteristics so that they can use the targeting strategies accordingly. Customer analysis in the Marketing strategy of Marlboro.Market analysis in the Marketing strategy of Marlboro.Brand equity in the strategy of Marlboro.Distribution strategy in the Marketing strategy of Marlboro.BCG Matrix in the Marketing strategy of Marlboro.Competitive advantage in the Marketing strategy of Marlboro.Segmentation, targeting, positioning in the Marketing strategy of Marlboro.
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